The client came to Codematic with two main objectives: to revamp the look of their website and to develop a new flow that provides the best user experience for the booking process. The project involved a combination of design and development for the new site along with planning and developing the admin application.
Overview
Client
Pura Vida Group
UI/UX Tools Used
Whimsical & Figma
Key Services
UI/UX Design, Project Management, Full-stack Development,
Software Development Technologies
Python, ReactJS, Typescript, Postgres & Google Cloud Platform
Our team purposed to give Pura Vida a new identity that showcased how their new website would assist in increasing bookings and revenue for the company. We crafted a fun, high-end design built using Figma that clearly, concisely, and compellingly communicates solutions for the users.
We created clean interfaces that subtly express what the platform is about. This interfaces, most especially the minimal treatments of sandbeach , white, black, and grey dominate the UI of the site, allowing the photography to remain the focal point
We expanded the website to include strategized, enhanced pages for the process behind making a reservation. Next, we coached the client through best practices for writing tactical copy. Our goal? Create a visually appealing, structured website built for growth.
The web application developed by Codematic provides a user-friendly platform for users to make reservation for spaces. It includes features such as an intuitive property details pages, property catalog, payment processing, and communication tools.
The implementation of the web application brought significant success to Pura Vida and the users utilizing their hospitality services. Key achievements include:
Improved Efficiency
Enhanced User Experience
Increased Bookings
Scalability and Adaptability
Overall, the successful implementation of the web application greatly contributed to the growth and effectiveness of Pura Vidas' booking operations. The project not only delivered a reliable and feature-rich platform but also fostered a positive impact on the users of the platform, enabling them to achieve their goals more efficiently, effectively and successfully.
Is it possible to have fun while booking on a platform? One glance at Pura Vida's new, welcoming website draws the visitor in with a resounding yes! The site provides a seamless booking experience. The redesign and strategic improvements yielded significant results for Pura Vida Beach Resort:
The Marcellus font was an obvious choice for our team. It has an impactful and reliable visual appeal while maintaining a personal touch through its distinct letterforms.
To pair with font Marcelus, our team opted for Jost, a clean, no-nonsense sans serif font that’s perfect for body copy use.
To evoke the product throughout the user's experience on the site, a custom beach-inspired collection of colors were used. Inspired by the beach and its calmness, the Pura Vida’s website is infused with sweet approachability.
#ffffff
white
#EDA075
SAND BEACH
#989292
grey
#000000
black
research
Research & Discovery
With a solid customer base, we started our efforts by surveying a large group of Pura Vida’s existing customers. What we discovered was that Pura Vida’s customers are driven by ease of booking.
Being able to quickly and effectively find the perfect beach house or residence was absolutely essential and became huge focal point of the project.
Creative/designs
Homepage
With user tastes quickly changing per season — we needed to make the homepage simple and finer.
As you scroll down the page, you can quickly jump into different property types, locations, and specific property categories.
Each represented by beautiful, high-quality photography.
Mobile Experience
Like most e-commerce and hospitality brands, mobile dominates their customer base. We made mobile our first priority, ensuring that the browsing and booking experience was effortless.
We work across an expanse of projects at Codematic, and we love to share our clients’ successes. For each case study, our goal is the same: bridging the gap between users, marketing and growth. Please enjoy exploring a sample of our favorite projects and digging into the remarkable results of a transformed digital presence.
Parentyn, a parental control and monitoring app enables parents to track their children’s activities on their phones and sets rules protecting them from internet harm.
︎ Software development
︎ Product development
︎ Digital marketing
Parentyn, a parental control and monitoring app enables parents to track their children’s activities on their phones and sets rules protecting them from internet harm.
︎ Software development
︎ Product development
︎ Digital marketing
Parentyn, a parental control and monitoring app enables parents to track their children’s activities on their phones and sets rules protecting them from internet harm.
︎ Software development
︎ Product development
︎ Digital marketing
